Imagine you’re trying to catch fish. You could grab a giant net and try to scoop up everything in sight – that’s kind of like …
-
-
All Around MarketingResources & Tools
Beyond Numbers: Treating Your Customers Like People (and Why It Matters)
by Talal NemehIn the age of data and analytics, it’s easy to get caught up in the numbers game. We track website visitors, leads generated, conversion rates, …
-
All Around MarketingMarketing Strategies
Why Your Small Business Should Focus on Wants, Not Just Needs
by Talal NemehIn the competitive landscape of small businesses, there’s a tendency to fixate on customers’ needs – the practical, logical necessities they seek. While important, this …
-
All Around MarketingMarketing Strategies
How Systems Thinking Transforms Marketing ROI
by Talal NemehHave you ever felt like your marketing efforts are a series of disconnected tactics? Or that you’re constantly putting out fires in your business, never …
-
Have you ever received a notification on your phone about a sale at a store nearby? Or maybe a coupon for a coffee shop you …
-
All Around MarketingMarketing Strategies
Van Gogh’s Brushstrokes and Your Digital Marketing Masterpiece
by Talal Nemeh“Great things are not done by impulse, but by a series of small things brought together.” – Attributed Vincent van Gog While Van Gogh was …
-
Advanced PPC TechniquesPay-Per-Click
Small Business Ad Strategy: Layer Affinity Audiences for Laser-Focused Targeting
by Talal NemehAs a small business owner, you know every marketing dollar counts. You want to ensure your advertising budget is spent reaching the right people – …
-
In the bustling digital marketplace, Google Ads has long been a go-to platform for businesses seeking online visibility. However, a subtle yet powerful shift has …
-
All Around MarketingResources & Tools
Seth Godin’s “The Practice”: A Creative Roadmap for Small Business Owners
by Talal NemehIn today’s fast-paced business landscape, small business owners are constantly seeking ways to stand out from the competition. They need to innovate, create, and connect …
-
All Around MarketingContent Marketing
Vegetarian Restaurant Marketing: Using the Acquisition Report
by Talal NemehEver wondered where your website visitors come from? Are they social media butterflies or search engine sleuths? Google Analytics’ Acquisition Report holds the key to …
-
Ever feel like your business runs on autopilot because you’ve just “got a knack” for it? That, my friend, is the power of know-how in …
-
Have you ever scrolled through a news feed and seen an ad for exactly what you were just thinking about? That, my friends, is the …