Mounir came to Dubai from Aleppo with nothing but his tools and two hands.
He didn’t have a shop at first—just a van, a roll of fabric, and hope.
He made blinds for friends, then friends of friends. By the time he opened a small shop in Karama, his phone was ringing every day.
But then, something changed.
The Work Slowed Down
Not because Mounir’s quality dropped.
Not because people stopped needing blinds.
Because newer companies were showing up online—on Instagram, on Google, on maps.
And Mounir? He wasn’t there.
Dubai Changed, So He Had To
Today, in Dubai, 95% of people search online before hiring someone—whether for blinds, furniture, or AC repair.
They don’t ask friends anymore. They ask Google.
Mounir didn’t know how to use Google Ads or SEO. But his nephew Sameh did.
“He said, let’s try running a small ad—just 20 dirhams a day. And let’s write a few lines on your site about what you offer.”
Step 1: Simple Google Ads
They ran one ad:
“Custom Blinds Installation – Fast & Affordable – Dubai Areas Covered.”
They selected neighborhoods: Karama, Al Qusais, Deira, Satwa.
They chose keywords like:
- “roller blinds Dubai”
- “cheap blinds installation”
- “blackout curtains near me”
The phone started ringing again.
Step 2: Make Google Know You Exist (SEO)
Sameh added a few pages to the website:
- One for types of blinds
- One for areas served in Dubai
- One for how to choose blinds for a flat or villa
- One for Arabic speakers
He even listed the business on Google Maps and asked happy customers to leave a review.
Soon, when someone searched “blinds installation in Al Nahda,” guess who showed up?
More Than Marketing—It Was Survival
Mounir didn’t become rich overnight.
But the work became steady. Reliable.
He hired two more installers—one from the Philippines, one from India.
He finally stopped worrying about rent.
No Office? No Problem. Just Start
In Dubai, many expats build their businesses from nothing.
No fancy offices. No degrees. Just skills and honest work.
If you’re like Mounir, and you rely on jobs coming through WhatsApp or referrals, maybe it’s time to let Google help.
You don’t need thousands.
You don’t need perfect English.
You just need someone to help you show up when customers search.
Dubai’s Main Road Is Digital
People don’t walk down Karama streets looking for blinds anymore.
They scroll.
If your shop isn’t showing up, you’re invisible—even if your prices are great.
So don’t stay hidden.
Your business deserves to be found.
Let Google Ads bring the calls.
Let simple SEO bring the trust.
Let your hands do the rest.
But This Was Just the Beginning
Running a few ads and updating his website helped Mounir get noticed—but it wasn’t enough to keep things steady forever.
Sameh explained:
“Ads can bring fast results, but they cost money. SEO is like planting seeds—it takes time, but once it grows, it lasts longer and costs less.”
So they started:
- Writing simple blog posts answering common questions like “Which blinds are best for Dubai heat?”
- Adding more customer reviews
- Updating the website every month
- Sharing photos of finished projects on Google and Instagram
These small steps helped improve Mounir’s SEO, so that over time, he wouldn’t have to rely so much on ads to bring new customers.
It’s a balance:
Ads bring quick customers. SEO brings lasting growth.
And Mounir? He’s building both—one click, one install, and one happy customer at a time.
