Once upon a time in the depths of a vast forest, a crow stood on a high branch, quietly observing the world below. His gaze landed on the lion — the undisputed king of the jungle — perched on a rock, roaring with power and authority.
Curious, the crow flew closer and asked:
“Why are you roaring? Everyone already knows you’re the king. There’s no need to advertise!”
The lion smiled calmly and said:
“True… but that doesn’t mean I shouldn’t remind them from time to time who I am.”
Behind a nearby tree, a rabbit overheard the conversation. Inspired by the lion’s confidence, he scampered to a small hill near his burrow, stood tall, and shouted in his tiny voice:
“I am the strongest! I am the strongest!”
But no one heard him… except the fox.
And for the fox, this wasn’t inspiration — it was opportunity.
One swift move later, the rabbit became an easy, rich meal.
The Moral?
If your business isn’t ready, don’t advertise.
Because in the world of marketing — just like in the wild, being loud without being prepared makes you a target, not a leader.
Why You Shouldn’t Launch an Ad Campaign Prematurely
Too often, business owners rush to launch ads because they see competitors doing it or feel pressured to “be visible.” But visibility without substance is vulnerability.
Here’s what can go wrong if you advertise too soon:
- Poor User Experience: If your website is slow, clunky, or hard to navigate, users will bounce, and your ad budget will vanish without ROI.
- No Clear Offer: If your message isn’t compelling or if your product/service lacks clarity or competitive edge, users won’t convert.
- No Tracking in Place: Without conversion tracking, you’ll have no idea what’s working and what’s not.
- Unprepared Back-End: If you can’t handle customer service, order fulfillment, or lead management, every ad will only amplify your problems.
Signs You Are Ready to Advertise
Before you spend a single riyal or dollar, make sure:
- You’ve defined your goals (sales, leads, traffic).
- You have a fast, mobile-friendly landing page with a clear call to action.
- Your product or offer is truly competitive.
- You’ve set up conversion tracking (via tools like Google Ads and GA4).
- Your team is ready to handle increased attention.
If you check all these boxes, then — like the lion — it’s time to roar strategically, not just loudly.
Final Thought: Roar When You’re Ready
Advertising is powerful, but only when done right. The lion reminds us that even the strongest must maintain visibility, but strength first, then the roar.
So before you launch that campaign, ask yourself:
Am I the lion… or the rabbit?
