AI for Marketing

There’s a moment that happens in every campaign review meeting. The spreadsheet is open. The metrics are trending down. And someone—usually the person who didn’t …

The real question in 2026 isn’t “Can AI replace keyword wrappers?”It’s “What role should AI play when a marketer actually knows what they’re doing?” Because …

There’s a moment most marketers know all too well. It’s 11:43 p.m., and you’re hunched over your laptop, swimming through spreadsheets, buried under PDFs, toggling …

A Tale of Two Strategies For decades, marketing was a one-way street. Brands spoke, audiences listened—or at least, that was the hope. This is the …

Dubai, a global hub known for its vibrant diversity and multicultural environment, presents unique challenges and opportunities for businesses aiming to connect with its varied …

In the ever-evolving world of technology, a new player is making waves and challenging the long-standing reign of Google in the search engine market. Perplexity …

In the rapidly evolving world of digital marketing, staying ahead of trends is essential. One of the most significant shifts in recent years has been …

Dubai is known for its vibrant tourism industry, a place where luxury, innovation, and high service standards are the norm. For a 4-star hotel in …

As digital transformation sweeps across industries, hyper-personalization is becoming a vital strategy for businesses looking to enhance customer experiences. Powered by AI, hyper-personalization goes beyond …

As competition intensifies across digital platforms, marketers in the GCC are constantly seeking innovative ways to maximize their ad investments. The rise of programmatic advertising …